Friday 26 August 2011

UL-LA-LA!


Sitting in front of your closet and undecided about what to wear before realizing that you're running late for that important meeting or a brunch out with friends or even a planned trip to the shops? Most, if not all, of us can attest to this scenario. Stop scratching your heads and start clicking away.

BoutiqueLaFleur's New Arrivals section currently plays host to some of the latest designs from Ulla Johnson. Born and raised in New York, Ulla derives inspiration from its busy streets and thrives on creating pieces that will empower and inspire women. Hailed for her impeccable designs, which are known for their clean cut lines, custom prints and intricate detailing, Ulla provides us with a whole array of choices that are guaranteed to quench our sartorial thirst.


Elements such as practicality, quality, fit and simplicity are key to her creations which is no wonder Ulla has a dedicated and growing celebrity fan base. If that is not enough to prove her reputable force in the fashion industry, Ulla's collections have also garnered the attention of the press and has been featured in a long list of fashion publications – Vogue, Harper's Bazaar and Instyle, just to name a few – in not only New York, but across the world.

So whether you're going out for a party or just a simple brunch or even going about fulfilling your mommy-duties, Ulla's coveted staples and stand out pieces will fit right into your everyday wardrobe and promises to provide you with options that will take you from day right through to the night so you'll spend less time thinking of what to wear and more time wearing these stand out looks.

READY, SET, SHOP!!!

With the Mercedes-Benz Fashion Festival '11 in Brisbane coming to an end this Friday, the 26th, fashionistas down under can look forward to another propitious fashion event early this September. Slated to happen in the city further down south from Brisbane, Fashion's Night Out 2011 will bring the meaning of "Shop 'Til You Drop" to greater heights on September 8th this year in the city of Sydney, in conjunction with the revitalization of the Sydney CBD.

A global initiative supported by VOGUE and CFDA

VOGUE's Fashion's Night Out (FNO) was launched in 2009 in New York City as a means of kick starting the economy by encouraging people to start spending money in the retail industry. The brainchild of Anna Wintour, the influential editor-in-chief of American Vogue, FNO is currently in its third year running and sets to take on over 17 cities - India, Japan, France, United Kingdom, Russia just to name a few.

In Australia, FNO 2010 proved to be a huge success with thousands of shoppers flooding the Sydney CBD for the one-night-only shopping event. With more than 400 brands involved, including Chanel, Hermes, Louis Vuitton and Tiffany&Co, the city's night life took a brighter turn with bespoke events and installations for customers to enjoy while shopping like a VOGUE VIP. 

This year, The City of Sydney has pledged $60,000 support for the event and will be based in not only Martin Place, as it was last year, but also in the recently reopened Pitt Street Mall. Models, celebrities, designers and stylists also promise to make this event more interesting and engaging, alongside special retail events such as exclusive competitions, one-night only discounts and a luxury 'car boot sale'. 

Arm yourselves with this: A map of participating FNO'11 retail outlets

If all of the above is not enough to get you jumping out of your seats with excitement, the following titbit of news might just leave you floored.

This year's FNO will definitely be different with the influence of up and rising technology. Not only do they have apps for iPhone users (so you won't get lost in the sartorial jungle), FNO will be made available online so for those who are dying to but are unable to attend this shopping bonanza, fret not and click away to get your hands on the official FNO 2011 collection as well as one off pieces created by leading Australian as well as international designers specially for this celebration of love for fashion.

Mark your calenders now and start counting down! Did I mention that it's a free event as well? Which means you don't have to pay to be in, plus you can save all those ka-chings specially for all those lovely things.


VOGUE Fashion's Night Out 2011, Sydney, official website: http://fashionsnightout.vogue.com.au/